DATA MANAGEMENT, INTEGRITY AND COOKIES
Northern Globes policy states what data we collect, the purpose for collecting the data, how you can manage your personal data, and how you can contact us.
This Personal Data Policy applies when you use web pages, applications, and services that are part of an app or a website managed by Northern Globe. Northern Globe is the controller of personal data in accordance with these terms and is responsible for ensuring that data management is in accordance with current legislation.
Below is a summary of the data we collect under the Northern Globe name
We process personal data based on what is most beneficial for the industry and we view this as justified on grounds of legitimate interest.
However, we do not collect sensitive personal data. We only collect personal data that is in some form relevant to people’s function/profession at enterprises involved in construction projects.
Among other things, we collect personal data to enable quality assurance of project information, marketing and spreading of information about construction projects, e.g plans, tenders and procurements of projects, to enable construction statistics, exchange of experience and reference projects, to enable buyer-seller relationships, and to enable market communications, marketing, product information, industry news, offers, recruitment, polls, surveys or research within b2b.
Finally, the third party (our customer or partner) may be a government agency, and in those cases personal data is collected for the purpose of assisting agencies in their exercise of public authority.
We store some personal data in Scandinavia’s largest database for construction projects, related enterprises, and decision-makers.
We also store some personal data in CRM systems on decision-makers at enterprises who we deem to be relevant actors and beneficial to the industry.
We process specified personal data by sending it into integrated systems and services where we, our customers, and industry professionals, who either are in or are connected to the construction industry, can use them for the purposes stated in our policy and in our agreements with them.
Our customers are themselves controllers of personal data when it comes to the processing of the personal data that they may supply in or via our services, but they shall process the personal data in accordance with the purposes stated in our policy.
Some profiling may also be carried out within the framework of the same purposes stated in the policy. About our continuous market research of the construction project market
- Under the name Northern Globe”, we perform continuous market research where we gather information on who is currently constructing or who is planning to construct, what, where, when and how. In short, the data is centered on construction projects either at the planning stage or carried out at present.
The basis of our information management is about various construction projects on the market and the enterprises (in some cases also co-operative housing associations or agricultural operations) involved in the projects.
Thus, we contribute to a more efficient, more transparent, and more open project market which facilitates buyer-seller relationships (purchasers and tenderers) and contacts between actors with construction projects at the planning stage, who wish to exchange experience or references with actors who have built or plan to build similar projects.
The construction industry has a number of well-known industry problems (heavy expenses, low efficiency rate, unreported employment, problems of the working environment, corruption etc.) The industry faces challenges when it comes to the need and want to streamline, digitalize and make the construction industry more open and transparent.
By being open and transparent about the enterprises and persons involved in various projects, everyone jointly contributes to greater transparency which in turn may counteract industry problems, increase efficiency, reduce costs, and facilitate business with new actors within Europe.
In order to gather the right information about the right construction project, the right enterprise and at the right time, we and the construction industry have a need to speak to the right people, and to have personal data concerning the right people, to be able to contact them.
We do not collect sensitive personal data. We only collect personal data that is in some form relevant to people’s functions/profession at enterprises involved in construction projects. Examples of such personal data include the individual’s name, position at the enterprise or role in the construction project, email address, and phone number.
We and our lawyers are of the opinion that the interest and benefit for the persons concerned, as well as for the construction industry as a whole, outweighs the integrity of these professionals. In accordance with recital 47 of the General Data Protection Regulation, the processing of personal data for direct marketing purposes may, for instance, be justified on grounds of legitimate interest. Therefore, we believe that we are justified on grounds of legitimate interest, when we collect the limited and non-sensitive personal data that we process.
To fulfil what we agree upon with the people we speak to regarding construction projects, we need to collect certain personal data. For example, to carry out quality assurance and information checks by email and handle user logins for the persons involved in the projects. We often agree to contact individuals by phone later to keep information about the projects up to date.
This is not a formal contract, but an agreement and a weighing of interests. We are of the opinion that the processing of this non-sensitive personal data, in accordance with this policy, including the benefit for the person, the person’s enterprise and the industry, outweighs the registered individual’s interest in protection against intrusion of privacy.
Northern Globe gathers information directly from people who in their function/profession at an enterprise are involved in a current or planned construction project.
Alternatively, the information is gathered from another person who is involved in the same project and in those instances, you will be contacted via email when we have checked the information, or you will be contacted by phone after we have received the information from the other person.
We will attempt to contact you a certain number of times, although we cannot make a disproportionate effort because we view the beneficial aspect as a weighing of interests, and the personal data that we process is non-sensitive and only relates to the person’s profession.
Examples of personal data include your name, your function/profession within the project (the enterprise), and your contact information such as your mobile phone number, direct number, and email address.
Northern Globe may update your personal data with information from other public filing systems, if necessary, to uphold sound file maintenance.
Northern Globe registers, or may register, your personal data when:
- You speak to us directly (or by e-mail), or when we collect your information from another person involved in the same project.
- You apply to a service offered via one of the different platforms managed by Northern Globe, e.g. your login account at Faktanetlive.com where information on projects as well as personal data can be updated.
- When you register your name, email address or mobile phone number at the website. 4. If you contact us by email, by phone, via our websites or via social media.
- If you subscribe to our newsletter or a free demo, or a similar service.
- When you visit any of our websites or when you use our apps, including, but not limited to, location data, web log data and other types of communications data, as well as your IP address, device, operating system, and web browser.
The personal data we collect when you contact us the first time
When you submit an interest form on our website (e.g when you submit and market a project via the form at Byggefakta.dk, or login into your account at Faktanetlive.com), you are given the option to read our policy and confirm that you have understood its contents. In these cases, we refer also to the weighing of interests, provided that the beneficial aspect outweighs the registered individual’s interest in protection against intrusion of privacy. Therefore, we do not adhere to the term consent. However, we value transparency and therefore highlight our policy when you fill out these forms.
When you visit our website, you are also informed about the use of cookies, both so called first-party and third-party cookies, on your computer. These cookies keep track of your browsing patterns for the purpose of offering you information, marketing or free services based on your pattern.
Purposes and benefits for ensuring the correct information about the correct construction project, in regard to the information gathered for ” Northern Globe “
- To fulfil (often agreed upon) quality assurance, proof checking of project information, and login information to services via one of the platforms offered by Byggefakta;
- To contact you again by phone or email (as agreed upon) and to update information about construction projects.
- To provide good service, such as manage your requests, correct erroneous information or send information that you have requested, e.g proof checking, suggestions for reference projects, suggestions for actors who have been involved in similar projects, and so on.
- To analyse your behaviour on our website and in our app in order to develop, deliver, and improve upon our products and services.
- Personal data is also used for analysis purposes, in order to carry out segmentation/profiling, to develop personalized offers and services, and to carry out surveys;
- To send you information and marketing offers by text message, email, app notifications, push notifications and other digital contact channels such as social media as part of your active relationship with us.
- To contact you by phone, text message, email, app notifications or regular mail about other offers, campaigns or services we think you might be interested in as part of your role in a certain construction project. Please note that you are free to unsubscribe to these types of marketing offers at any time.
- To be able to give relevant recommendations, references, offers and personalized services based on your construction project, what other users with similar projects or patterns of behavior have shown interest in, as well as what services you have chosen, watched or shown interest in;
- To help us develop a more usable website and app, and to improve the user experience of Northern Globes platforms by customizing the services based on which type of device they are used on;
- Sending important messages about changes to our terms and policies. In some cases, when consent is given, your personal data is stored to avoid your information being shown again on new projects. A prerequisite for us to keep track of whether or not you, e.g. want to receive emails, direct marketing offers and so on, is to store some personal data to be able to fulfil your request and agreement with us.
Purposes that are beneficial for the industry
To enable greater transparency, openness, and efficiency on the construction project market.
As a consequence of the above, to also increase the exchange of information and experience, reduce constructions costs (through more and better tenders, offers, estimates, and solutions), reduce corruption, unreported employment, and problems of the working environment.
To enable contact between buyers, decision-makers, project managers, specifiers, and various influencers, or between those who sell goods and services (purchasers, consultants, and tenderers etc.) on the
construction project market, and to facilitate business between enterprises who are in some form connected to the construction industry.
To enable relevant, directed market communications, marketing, product information, industry news, and offers within the b2b project market, which in itself may contribute to greater competence, insights into new solutions, inspiration, and more sustainable and efficient construction projects.
To enable unique construction statistics used by the industry for several years; this is valuable and well established statistics concerning the historical development of the project market. The personal data collected is not used directly in the statistics, but the personal data is a prerequisite for collecting and updating information about the projects so that the statistics are available and can be kept up-to date. Industry professionals and trade associations use the statistics for several different purposes, such as planning, organizing, and budgeting.
It is also used to be able to ask questions and to carry out surveys for business development purposes, which helps us and the industry to streamline the contact between buyers and sellers (decision-makers and influencers) of services and goods, but also to streamline the industry and the project market as a whole. For example, to contribute to more sustainable construction projects and to facilitate the development of new services, products, and solutions for the industry, as well as for its actors, developers, consultants, contractors, retailers, subcontractors, suppliers, wholesalers, estate agents, lessors, agencies, etc.
To carry out polls and surveys for research and inquiry purposes. We have, among other things, carried out a number of collaborative efforts with universities and trade associations for various purposes, e.g. to develop documentation for decision making within the construction industry and to streamline the project market. The personal data is not used directly in research or in surveys, but the use of personal data is necessary for us to ask the right questions and to receive the right answers from the right people in the right enterprises concerning the right projects. Research projects and surveys can be carried out both by email and by phone. Examples of research and investigations/surveys have e.g, concerned productivity, sustainable construction, regulatory levels, awareness and views on issues regarding industry professionals, brands, solutions, material, as well as goods and services on the project market.
Another purpose may sometimes be the journalistic purpose, to facilitate which enterprises and people shall be interviewed in the media industry, concerning different projects and industry issues.
Other purposes for the use of personal data may also be in situations when teachers and students at universities would like to get in contact with decision-makers working on certain projects, or within certain enterprises, e.g. their degree projects or for finding trainee jobs.
When the personal data we collect is shared with customers, partners or other industry professionals, they are themselves controllers of personal data, when in regard to the processing of the personal data that they provide via our services. As per agreement, they may only use the personal data within the framework for the purposes stated in our policy, unless they already have ongoing business relationships with (customers, suppliers, partners), or have received other consents of their own from the same persons referred to in our personal data.